With over 10 years of industry experience, the World of Floors team became an independent flooring retailer in 2021 breaking away from their franchise agreement and rebranding to World of Floors. Situated in Crows Nest and servicing surrounding areas and the Sydney metro, World of Floors Crows Nest offers a wide range of timber, laminate, hybrid, vinyl flooring and carpets.
As this was a brand-new venture, we started with a blank slate to build on. We worked with the WOF team over 3 weeks to ideate and discover what direction the brand was going to travel in. After multiple iterations and concepts, the end result was a Herringbone pattern-inspired icon that was simple, dynamic and could be re-sized variably across multiple assets. Each product range was allocated a colour so they could be easily distinguished when viewing the products in-store and online.
With extensive branding, creative and design expertise, we have created a brand that gives helped World of Floors become independent and stand out in the industry.
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